I´m guessing that most of you know H & M. Maybe most of you also know COS, Collection Of Style, that is H & M´s younger “sister”, that was launched back in 2007. Now H & M group have launched a new brand called & Other Stories, that I guess is a younger sister to COS. COS is quite minimalistic with sharp edges and plain colors(I like COS quite a lot). I think & Other Stories is somewhere in between H & M and COS, probably a little closer to COS than H & M. H & M group also owns Monki, Weekday, Cheap Monday, but for me it seems like, that there is a bit more connection between H & M, COS and & Other Stories, in a stylish perspective, than H & M and the other three brands. Though you can may connect them to H & M´s Divided line. Then again they are independent brands, under the H & M group.
The new & Other Stories opened today, and I took a look around the store with a friend of mine, before getting some coffee. I especially like there Lingerie. It´s very pretty, very simple, but still very feminine. There is also a lot of the clothes that I like, especially some of the tops.
It looks to be a bit more expensive than H & M, in the price range, it´s more like COS. I really hope that that means that the quality then is, that much better. The items that I have from COS, have been of quite a good quality, so I hope that the same goes for & Other Stories. All in all I think it looks pretty good, a lot of cool items and and a pretty low prices.
I hope that & Other Stories get a line of clothes, similar to H & M conscious. I mean, honestly then it´s quite a little step for a company of the size of H & M. Though just to add, I don´t know if you are aware of the fact, that, h & M is actually one of the companies that have agreed to detox fashion. There is a lot of fashion companies that use a whole lot of toxic chemicals. I mostly know of this, because I am a member of Greenpeace. You can also read about it right here. It may not seem as a lot, for a company of the size of H & M, and it´s true that they can do a lot more for the environment, but when a company of the size of H & M do something like this, it is going to affect a lot of other companies. After H & M agreed to detox, companies such as Zara, Levi´s, Benetton, G-Star, Victoria´s Secret, Mango and probably other companies did the same. Latest I think it´s Gucci. One of the brands that do´s not want to stop using toxic is the danish company Bestseller. I´m feeling pretty good about never buying any of their clothing. I have bought things from them, like my favorite sequin pants, but I´m boycotting that brand from now on.
Anyway, props to H & M for doing some fashion Detoxing. I normally never goes in stores on the opening day, but we came by so why not. I like it. I like the kind of minimalism. Also the quality really seems to be better than in H & M. Good quality is always good.
After looking in stores, we went to Torvehallerne, it´s a little pricy, but I´m a fan. We got coffee and good cake:And then we looked at the art??? I´m gonna call it art, there is at Kongens Nytorv, where they are building a new Metro. This is one of my oldest friends, beautiful Lilja. She is so sweet. When we were younger she always send me postcards, when she was traveling, ALWAYS. We also looked at Agnes cupcakes(iPhone).And we looked at herbs(iPhone).And more herbs and vegetables(iPhone).And we found a picture of Darth Vader.
This have been a really great day. Beautiful weather and great company. And now I am going to drink some wine with some of my neighbors. I moved not so long ago, so I don´t know them, but it´s nice to know people around you. Have a great weekend. My weekend started very, very good.